Leadership

The team building the platform

Founded by Gary LaDrido, Ben Malka and Shari Noonan, Rialto Elysium Digital Assets brings together a leadership team spanning capital markets, operations, technology and category-leading origination. The team pioneers the tokenization of real-world assets, from fashion, film, music and sports to strategic commodities and AI-adjacent digital infrastructure, including data centers. Gary LaDrido serves as Founder & Vice Chairman, with Ben Malka as Chairman & Co-CEO and Shari Noonan as Co-CEO. They are joined by Co-Founders Rob Noonan (CMO) and Joel Steinmetz (CDO), alongside a leadership bench of capital-markets, operating and technology veterans.

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Ben Malka

Founder, Chairman & Co-CEO
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Shari Noonan

Founder & Co-CEO
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Gary LaDrido

Founder & Vice Chairman
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Bryan Timm

President & CFO
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Ryan Simmons

Chief Operating Officer
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Lee Saba

Chief Technology Officer
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Rob Noonan

Co-Founder & Chief Marketing Officer
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Joel Steinmetz

Co-Founder & Chief Development Officer
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Susan Xouris

Chief Compliance Officer
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Asset-Class Managing Directors

Recognized category leaders

Domain operators embedded in each ecosystem, sourcing and structuring with deep industry relationships.

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Roger Birnbaum

Managing Director · TV & Film
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Larry Rudolph

Managing Director · Music
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Bob D’Loren

Managing Director · Fashion & Brands
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